11. Behind the Scenes Branding of 108 Logistics: Sharing the Entire Process of Turning a Good Idea Into a Great Brand

What makes a brand impossible to ignore?

In this episode, I’m sharing the behind-the-scenes story of one of my favorite client transformations—108 Logistics, a purpose-driven company helping youth baseball clubs thrive financially so coaches can focus on what matters: the game.

You’ll hear how a simple idea evolved into a fully aligned brand with heart, strategy, and unforgettable impact—and how we built it from the inside out.

This episode is a deep dive into:

• why your first idea probably isn’t your best one
• how to move past surface-level branding into emotional resonance
• the moment everything clicked for 108 Logistics
• the surprising power of a logo that tells a story
• how we landed on a tagline that gives you goosebumps
• the difference between creating a look vs. building a feeling

If you’re building a brand (or rethinking one), let this be your reminder: the magic is in the message—and it starts with how it makes people feel.

 

Come hang with me behind the scenes:

• Substack → https://substack.com/@paradoxbrands
• Instagram → @paradox.brands for daily inspo + messy BTS
• TikTok → @paradoxbrands for snack-sized branding wisdom
• LinkedIn → Mona Jem for the nerdy, strategy stuff
• Pinterest → @paradoxbrands for visual vibes

 

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If something resonated with you in this episode, I’d love to hear about it. Tag me on social (@paradox.brands) and share your takeaways—or better yet, leave a review to help other purpose-led creators find this space.

 

Your courage to begin, even imperfectly, matters.

Your story, even mid-chapter, is worth sharing.

Until next time, stay paradoxical, stay purposeful.

Love you, go be great. 💫